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BigQuery ObjectRef now GA: Build multimodal data platforms for conversational analytics entirely in SQL

New capability allows native SQL management of multimodal data and inference

By GPU Data Hub Desk · GPU Data Hub·Editorial standards·
BigQuery ObjectRef now GA: Build multimodal data platforms for conversational analytics entirely in SQL

Google Cloud has announced the general availability of BigQuery ObjectRef, enabling multimodal data analytics managed directly via SQL queries. The tool eliminates the historical requirement to separate structured and unstructured workflows when executing model inference over disparate media formats. Data teams can now run conversational analytics without the architectural overhead of coordinating external inference services.

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This summary was written by the GPU Data Hub desk from reporting published by Google Cloud Blog on 21 Oct 2026, 16:00. Read the full article at the original publisher.

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