Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature

Fanatics integrates OpenAI technology to power retail recommendations

By GPU Data Hub Desk · GPU Data Hub·Editorial standards·26 Oct 2026, 15:05·United States

Sportswear vendor Fanatics has partnered with OpenAI to build an automated recommendation tool for retail consumers. Utilizing OpenAI Codex technology, the feature helps customers filter through a catalogue comprising over 1.5 million items of sporting apparel.

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This summary was written by the GPU Data Hub desk from reporting published by CNBC Technology on 26 Oct 2026, 15:05. Read the full article at the original publisher.

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