Reddit’s CEO says Google’s AI Mode ‘does not drive traffic’

Reddit reports marked reduction in referral visits from Google's AI search mode

By GPU Data Hub Desk · GPU Data Hub·Editorial standards·29 Oct 2026, 22:19·United States

Reddit chief executive Steve Huffman has cautioned that Google's artificial intelligence search features do not direct user traffic to third-party destinations. Disclosures shared during the social platform's financial reporting revealed that inbound search referrals dropped sharply during October. The complaints reflect wider friction between content publishers and search operators deploying generative answer engines.

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This summary was written by the GPU Data Hub desk from reporting published by The Verge on 29 Oct 2026, 22:19. Read the full article at the original publisher.

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